- Before
- A client was considering a catalogue site as a new sales channel and expected it to start bringing in enquiries on its own after launch, much like the large classifieds platforms.
- What we did
- We assessed the full path together: after launch comes long and substantial marketing investment, and competing with the large players takes budgets of a different order. For brand purposes a compact site optimised for search and enquiries, plus a sensible ad budget, is enough.
- Outcome
- The client compared the options and chose the existing channels as more effective for the business, before committing to the project.